Article originally published on the MIO Blog – 1 June 2020
As we continue to navigate our way through the coronavirus pandemic, we have been quick to adapt the way we live and work, experiencing new ways of going about our daily lives. It certainly does feel like we have entered a ‘new normal’ and one such change is embracing emerging technology that has really found its place in the world we live in today.
Social distancing practices have made us become more reliant on connecting with people virtually through live video chats, using the likes of Microsoft Teams, Google Hangouts and Zoom, whether it’s a work meeting, family get-together or the obligatory Friday night quiz with friends. The consumer mindset has changed, opening up to the future possibilities of video technology.
One prime example is 3D virtual tours, especially in relation to the property market. Residential Estate Agents are already starting to switch on and are choosing to host property viewings virtually. Moving to virtual property viewings allows Estate Agents to focus on the safety and wellbeing of both the vendor and the buyer. Using a professional virtual photographer, fully equipped with PPE, drastically minimises the amount of human contact required to facilitate multiple physical viewings.
Whether or not the video photography is executed in-house or outsourced via a third party, choosing to use a trained professional, equipped with state-of-the-art camera technology, is an absolute must. The high resolution, panoramic and immersive imaging from a 3D virtual tour, completely outperforms the shaky hand of an amateur video and ensures that a property is marketed to its full potential and truly captivates the attention of possible buyers.
With a 3D virtual tour, potential buyers can view a listed property at their leisure, at a time that suits them, from the safety of their own home. The property walk-though allows buyers to explore each room and experience the property from every angle. You can access the floor plan, measure spaces and even view the entire property in doll-house form. This drastically reduces the need for second and third viewings, as the buyer can access the virtual tour as many times as they need.
Estate Agents are currently dealing with a huge backlog of physical viewings that are a difficult to organise under the current circumstances. To be time efficient and safety conscious for all parties involved, Estate Agents need to ensure that potential buyers wanting physical property viewings have a genuine level of interest. Providing 3D virtual tours prior to arranging any physical viewings is an effective way to address this problem; only conducting physical viewings for those buyers who have serious interest in the purchase of a particular property.
CoreLogic have been working with Estate Agents across the UK providing 3D Virtual Tours since 2019 and have seen a considerable rise in interest for the service since the coronavirus lockdown started. Estate Agents who choose to use 3D virtual tours to market properties, will ensure that they are fully prepared to service both vendors and buyers in these uncertain times ahead.
For more info about CoreLogic 3D Virtual Tours for Residential Estate Agents – click here.